Process

As the CMF Designer and Website Designer for this project, I collaborated with cross-functional departments and outsourced teams to develop intuitive solutions for presenting CTi Living’s wide range of colour options. I began by researching current design trends, focusing on nature-inspired palettes that complemented CTi Living’s values and season. Using Adobe XD, Illustrator, and Photoshop, I designed new website pages with a focus on user experience, ensuring responsiveness across platforms. The design integrated interactive colour swatches, trend-driven mood boards, and a digital showcase of injection-molded materials. Within a few weeks, in collaboration with IT development and marketing teams, these pages were seamlessly integrated, offering clients an immersive experience to explore seasonal colour trends and sustainable material options, updated seasonally.

Outcome

The Trend & Colour Guide project transformed CTi Living’s website into an engaging, trend-driven platform that seamlessly blended CMF innovation with digital accessibility. The new pages, responsive across desktop and mobile devices, featured interactive swatches. Mood boards that reflected seasonal trends and inspiration.

Clients could explore injection-molded available colours, presented with filters accordingly. The intuitive UX design enhanced user engagement, allowing clients to discover trend-driven solutions with ease.

Software: Adobe XD, Illustrator, Photoshop