Client
CTi Living
Category
Catalogue 2021
Role
Product Designer & Project Coordinator
Year
Spring 2020
CATALOGUE
In this project I was responsible for overseeing the annual product catalogue project from its initial concept to its successful launch. The catalogue showcased a comprehensive company's latest products and offerings, targeting both our loyal customer base and potential clients. To ensure a seamless and successful outcome, I collaborated with various teams, including design, photography, logistics, and printers.
I collaborated closely with the design lead to create a compelling layout for the catalogue. We analyzed market trends to ensure the catalogue's design was contemporary, engaging and represents company ID. We decided to incorporate vibrant visuals, mood boards and colour coordinate products to corespond with presented trends.Working alongside the photographer, I prepared the key products and colours to feature and we chose appropriate backgrounds and props to complement their aesthetics.
The project illustrates the value of strategic planning, creativity, and seamless execution in achieving organizational objectives when working with a dedicated team during uneasy time.