The brief required to develop of a line of injection molded planters tailored for Walmart’s US Fall 2022 program, focusing on specific design aesthetics and functionality in preparation for an early Fall 2022 market launch.
WALMART US
Company
Walmart US
Category
Product Design & Development
Role
Lead Designer
Year
2022
Designs needed to align with Walmart partner Better Homes & Gardens’ distinctive style, to embody the essence of their brand.During the research phase, deep market trends, customer insights, competitor analysis and forecasted upcoming trends have been implemented. 
Over the course of several weeks, we engaged in an iterative process, continually refining and reviewing renderings and visuals alongside cross-functional teams. This collaborative approach allowed us to make on-program improvements and culminate in a finalized design process.
During generative group sessions, the team gathered the most valuable and inspiring insights to fuel our project.
In early Fall 2022, Walmart stores across the US welcomed five new planter series in trending finishes. Despite the logistical challenges faced in 2021, the initial sales figures indicate a promising and successful product launch.